Thursday, March 19, 2020

The History of Automobile Names

The History of Automobile Names The automobile has gone by several names in the past and still continues to as variations of motor vehicles have been spun off. For example, there is the common car term, but word automobile is often used as well. Then theres truck, jeep, station wagon, bus, van, minivan and hatchback among others. However, it all began with a battle of semantics that pre-dated the word automobile, which was coined at the turn of the 20th century. So what other names for motor vehicles have famous inventors used prior to automobile? One good way to find out is to look at the names that were used in their patent applications. Heres a brief rundown of various car names throughout history: American inventor, engineer and businessman Oliver Evans  applied for a U.S. patent in Philadelphia in 1792 for an invention he called oruktor amphiboles, which translates to â€Å"amphibious digger.† His vehicle was designed to be a steam-powered car that rolled out of his shop in 1804. Initially created for the Philadelphia Board of Health for the purpose of dredging and cleaning docks, the vehicle was capable of moving on both water and land.George Selden, a patent attorney from Rochester, New York, received a patent for something he called a road machine in 1879. Due to existing laws at the time, the patent was pre-dated to 1877. Selden expanded its claims over the years. And by 1895, he had a patent for a three-cylinder motor vehicle. While he never actually produced a car, the patent allowed him to collect royalties from all American car manufacturers. Companies paid Seldens holding company, the Association of Licensed Automotive Manufacturers, for the patent licensing rights to build cars. The fact that Selden hadn’t actually followed through with his idea made the patent questionable to some manufacturers. Henry Ford,  industrialist and founder of the Ford Motor Company, was one of those who took issue with Seldon’s licensing fees and refused to pay it. Selden took Ford to court in 1904, but the judge ordered an automobile built according to the Selden patent. It was an utter failure and Selden’s patent was overturned in 1911. Selden could no longer collect royalties and car manufacturers were free to build their vehicles at lower cost without this added expense.  The  Duryea brothers  patented their motor wagon in 1895. They were bicycle makers who became fascinated with the concept of automobiles and gasoline engines.   "The new mechanical wagon with the awful name automobile has come to stay..."New York Times (1897 article) The New York Times mention of the name â€Å"automobile† was the first public use of the term by the media and eventually helped to popularize the name for motor vehicles. Credit for the name actually goes to a 14th century Italian painter and engineer named Martini. While he never built an automobile, he did draw up plans for a man-powered carriage with four wheels. He came up with the name automobile by combining the Greek word auto meaning self and the Latin word, mobils, which means moving. Put them together and youve got a self-moving vehicle that doesnt need horses to pull it. Other Names for Motor Vehicles Over the Years Of course, the other popular name for an automobile is the car is thought to be derived from Latin word carrus or carrum, which means wheeled vehicle. It can also be a variation of the Middle English term carre, meaning cart. Other possibilities include the Gaulish word karros (a Gallic chariot) or the Brythoic word Karr. These terms originally referred to wheeled horse-drawn vehicles such as a cart, carriage or wagon. Motor car is the standard formal name for cars in British English. There were other early media references to motor vehicles and these included names such as autobaine, autokenetic, autometon, automotor horse, buggyaut, diamote, horseless carriage, mocole, motor carriage, motorig, motor-vique and the oleo locomotive. The word truck may have come from truckle, which means small wheel or pulley. Its derived from the Middle English word trokell from the Latin word trochlea. It may have also come from the the Latin word trochus. The first known usage of truck was in 1611, used in reference to the wheels on ships cannon carriages. The word bus is a shortened version of the Latin word omnibus and van is short for the original word caravan.

Tuesday, March 3, 2020

Explaining Public Relations Degrees

Explaining Public Relations Degrees Students in a public relations degree program learn what it takes to create and manage a strategic communication campaign for different types of companies and government agencies. They study the different methods that can be used to garner positive media attention and learn what it takes to shape public perception. Many people confuse public relations with marketing or advertising, but they are different things. Public relations is considered earned media, whereas marketing or advertising is something that you need to pay for. Students in a public relations program focus on persuasive communication. They learn how to write press releases and letters and master the art of public speaking so that they can host press conferences and speak at public meetings.   Types of Public Relations Degrees There are three basic types of public relations degrees that can be earned from a college, university, or business school: Bachelor Degree in Public Relations: Takes approximately four years to complete.Masters Degree in Public Relations: Takes approximately two years to complete.Doctorate Degree in Public Relations:  Usually takes three to five years to complete, though program length can vary. An associate degree may be enough for individuals who are looking for entry-level employment in the public relations field. However, a bachelors degree is usually the minimum requirement for anyone who wants to work as a public relations specialist or public relations manager. A masters degree or MBA with a specialization in public relations could increase an individuals chances of getting more advanced positions. Public relations specialists who are interested in teaching at the college or university level should consider a doctorate degree in ​public relations. Where Can I Earn a Public Relations Degree? There are a number of campus-based programs that award public relations degrees at the undergraduate and graduate level. You can also find online programs that are similar in quality. If you are intent on attending a campus-based program but cannot find one in your area that focuses on public relations, you should look for a good advertising or marketing degree program. These programs will allow you to study many of the same things you would in a public relations degree program, including advertising campaigns, marketing strategies, promotions, public speaking, communication, and public affairs. Other degree program options for aspiring public relations professionals include degree programs in communication, journalism, English, or general business. What Can I Do With a Public Relations Degree? Many people who earn a public relations degree go on to work for advertising, marketing, or public relations firms. Some also choose to work as independent consultants or open their own public relations firms. Common job titles for public relations professionals include: Promotions Assistant: Sometimes known as an advertising assistant, a promotions assistant may work in the public relations, advertising, marketing, or sales department of a company. These entry-level public relations professionals typically focus on promotional campaigns and may handle clerical duties, telephone operations, client communication, and other office-related responsibilities.Public Relations Specialist: Also known as communication specialists or media specialists, public relations specialists work directly with the media. They may be responsible for helping clients communicate with the public. They may answer media questions or contact media outlets to market information or share news. Writing press releases is also a typical job duty. U.S. News recently ranked public relations specialist as one of the best jobs of the year.Public Relations Manager:  Public relations managers or directors are similar to public relations specialists. However, they often have more respons ibilities. In a large company, they may supervise one or more public relations specialists. Public relations managers may also be responsible for writing speeches, designing campaigns, or creating, maintaining, and managing a companys image. Learning More About Public Relations The  Public Relations Society of America  (PRSA) is the world’s largest organization of public relations professionals. Members include everyone from aspiring PR professionals and recent college graduates to seasoned communications professionals. The organization is a great resource for anyone who is considering a public relations degree. When you join the Public Relations Society of America, you get access to education, networking, certification, and career resources. Networking with other people in the organization will give you a chance to learn more about the field so that you can determine whether or not a public relations degree is right for you.